PR & COMMUNICATIONS SERVICES
Sarah Urquhart PR offers a range of PR & Communications services which can help propel your business into the public eye, communicate better through marketing materials, or generate media coverage to directly boost your bottom line.
Public Relations Strategy
A successful PR campaign begins with devising a strategy that reflects your business objectives and fits your brand ethos. Sarah Urquhart PR can work with you to understand your business and create a PR plan designed to get your message across to the media and public for sustained, consistent, long-term results.
Press Release Writing
The forerunner to every PR success is an expertly crafted press release, designed to sing your praises while striking a chord with journalists. Sarah Urquhart PR can produce the press release to communicate your business message, on an ad-hoc basis or as part of a strategic campaign, with the focus always on driving results.
Media Events Planning
A public event or media event can be an excellent marketing tool and can dramatically boost the profile of your business. An event can help introduce you to the media, and to your target market, in an imaginative and memorable way, generating press coverage. When it’s fun and enjoyable, it will also raise company morale and inspire your customers. Working in partnership with Red Harbour Events, Sarah Urquhart PR can help your business produce an event that is press-worthy, original, and will firmly establish your brand or product in the public arena.
Copy Writing
Inspiring, finely crafted copy will raise the professional standard of a company brochure, mailshot, leaflet, or any marketing materials. Sarah Urquhart PR is committed to producing high quality copy that encapsulates your brand and invites your target market to act.
Newsletters
Increasingly a newsletter or e-newsletter is a must-have for every ambitious business. An engaging, informative, well-written newsletter can help tell your business story, boost customer and employee morale, keep readers up-to-date on products and offers, and directly drive sales. Sarah Urquhart PR can produce your newsletter and start creating a community around your service. If you think you don’t have much to say – don’t you believe it! Discovering the stories within your business is all part of the service – and the fun.
Web Words
Your website is likely to be the first point of reference for your business for many potential customers or investors, and provides an at-a-glance representation of your brand values. Sharp, incisive copy suited to the screen is an essential aspect of your presence on the web. Sarah Urquhart PR can produce clean, crisp copy, ideal for your company website.
Awards Applications
Many companies deserve – and would benefit greatly from – an industry award. Awards recognise achievement, motivate employees, and enhance a company’s public profile considerably. However, the application process can consume time and resources, which is particularly problematic for the smaller business. Sarah Urquhart PR can complete an awards application on your behalf, giving you the best chance of achieving the recognition you have earned, with minimal disruption to your working day.